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We want to blend fashion and function to provide confidence, safety, and connectivity that encourages all to live life fearlessly!

STAND is a fresh young start up with big dreams. Our first product BOLD has already won multiple awards and is ready to change the game. It is a discrete smart safety wearable built in to women’s jewellery, that allows our users to make contact with friends and family whenever they feel uncomfortable.

Read our story.or find out more about BOLD!


Smart Safety Jewellery That Allows You To Live Life Fearlessly


Follow us on Instagram @stand_live_life_fearlessly